Testing a new channel shouldnt need to be a suggestion you need twice!
Best part of this article is the comment section where the dirty laundry of Google + is aired. Google+ has incredible numbers and is 2nd to Facebook because anyone who has a gmail account gets a Google+ account. A new user to GMail has to consciously find and unclick the box to not create a Google+ account when starting GMail. (I know this because of when I created an account for this blog.)
As a brand, any time spent on G+ should be done so experimentally. Do a test run for a month (using content that’s not just a repost from Twitter or Facebook!) and look at the data. If you’re actually getting engagement, one of the key components of measuring success on social media, move forward. But if you’re not, it’s probably an indicator that Google+ is not a place that warrants your brand’s full attention.
What do you think?